WELCOME TO Swimclassy

Founded in 2013, Swimclassy is poised to become the premier e-commerce destination for the global. Our mission is to not only provide an unparalleled product selection for body Positivity, but also to tell stories and source the next generation of designers and cultural creatives.

We refuse to be defined by any fashion genre – we are not streetwear, we are not contemporary, we are not haute-couture. We transcend narrow definitions. The thread that runs through everything we do is a dedication to finding and bringing together the best brands, stories and creative leaders shaping our world wherever we find them.

Swimclassy provides an immersive experience like no other. Using content to build brand narratives and enrich the shopping experience, Swimclassy conveys the very essence and DNA of our labels.Our unique combination of shopping functionalities provides best-in-class, online retail along with a deeply connected experience that allows shopping through lifestyle content.

Finally, we are passionately exploring and seeking out tomorrow’s cadre of brands, designers and innovators to feature on the platform.